Digital Identity in Mobile Products for Digital Innovation

Mobile computing growth has led to a world connecting people, devices, organisations and appliances. This world of ubiquitous computing is served through multiple digital products and services, which provide value to the user. The user is the central player in this digital landscape and the importance of identifying and understanding the user is significant to the creators of digital products and services, or digital innovation. The purpose of this paper is to explore the relationship between digital identity and digital innovation in the context of mobile computing. Exploring this relationship will help further the understanding of whether the presence of digital identity has a positive influence on digital innovation. The exploratory study was conducted using qualitative and quantitative strategies within an inductive approach in order to understand the concepts of digital identity and digital innovation. The Holmström-Nylen (2015) Framework was amended to measure the presence of digital innovation in the product or service and also to classify the relationship between digital identity and digital innovation. The results identified a series of themes and causalities between the implementation of digital identity and mobile computing for digital product or service. The results also suggested a possible relationship between digital innovation and digital identity, depending on the surrounding organisational factors, however there was not enough conclusive evidence of an enabling role between digital identity and digital product or service innovation.